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Creating Effective Marketing and Promotional Messages

Effective communication is essential to deliver a marketing or promotional message to your customers, whether they are existing clients, potential clients, local authorities, the local community or government departments.

By effectively delivering the right message you can influence their opinions and behaviour and with that comes the opportunity to promote your organization, increase business and improve sales.

This is where I can help you. I will avoid jargon wherever possible and as an outsider I bring a new perspective to your aims and ambitions. I will offer sound, practical advice that fits in with your business aspirations.

Marketing and sales information Direct mail letters and inserts Sales leaflets and flyers Website content PR materials Advertorial and promotional copy Press releases and press information

Fellow Institute of Copywriting Member SAC Dip (PR Consultancy)

Using my sales, marketing and PR experience I can help you increase your sales or launch a new product. With a background in both service and product sales, and with sales management experience, I can provide as much advice or hands-on support as you need. But I will always remember that you know your business and its customers better than I do. My goal is to compliment and build on the success that you and your organization have achieved to date.

No job is too small. Try me out with something simple, or test your customers' reactions to some new ideas. I can create programmes and materials from scratch or work with your existing procedures and ideas. Why not send me an e-mail stating what you need and I will come back to you right away with some ideas. If you like them we can agree terms of reference and fees. Click here to contact me.

Do you need a second opinion on some marketing material? E-mail or post it to me and I will share with you the benefit of my expert knowledge. If I think it can be improved I will tell you, and suggest some ideas. Do you have a sales brochure or letter that needs to be written from scratch, or one that just needs a professional edit? If you do, I can help.

By the way, take a look at the hints & tips page and you'll find some useful ideas that could instantly help you.

Whether you need to promote a new product or service, or keep your existing customers happy, I can help you.

With a wealth of experience and a client base ranging through healthcare, publishing, education, computing, engineering, retail and the arts there is hardly an area where I can't help you to improve your sales and marketing results. Click here to see my career synopsis.

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